Last updated: 20 June 2026 · Version 1.0
These Terms of Service ("Terms") govern your access to and use of the Linxwell platform ("Service"), operated by Linxwell Ltd ("Linxwell", "we", "us", "our").
By creating an account, starting a free trial, or using any part of the Service, you agree to be bound by these Terms. If you are accepting on behalf of a business, you confirm that you have authority to bind that business to these Terms.
If you do not agree to these Terms, do not use the Service.
The Service is intended for business use only. It is not a consumer service and the Consumer Rights Act 2015 does not apply to contracts formed under these Terms.
Contact: hello@linxwell.co.uk
To use the Service, you must:
You must provide accurate, current, and complete information when registering. You are responsible for all activity that occurs under your account, including activity by staff members you have granted access to.
We use Clerk to manage authentication. You must keep your login credentials secure and notify us immediately at hello@linxwell.co.uk if you become aware of any unauthorised access.
Certain sensitive actions (such as changing a staff member's access level) require verification via a one-time code sent to your registered email address.
The Service provides, depending on your subscription tier:
The AI Assistant operates in real time during telephone calls. It makes booking decisions — including creating, rescheduling, and cancelling appointments — autonomously, without human review. By enabling the AI Assistant, you authorise it to take these actions on your behalf.
Your responsibility. You remain responsible for all bookings created, modified, or cancelled by the AI Assistant. You must review AI-generated bookings and correct any errors promptly. The AI Assistant's accuracy depends on the information you configure in your settings — keep it current.
AI identity disclosure. The AI Assistant identifies itself as an AI at the start of every call. You must not configure it to claim to be human or conceal its AI nature from callers.
Call forwarding. When your AI call minute allowance is exhausted, calls automatically forward to your registered landline. You are responsible for keeping that number correct and operational.
Limitations. The AI Assistant may not handle every scenario correctly. Monitor your call logs regularly and use the human transfer feature for complex situations.
To collect payments, you must create and maintain a Stripe Express connected account. By using payment features, you agree to the Stripe Connected Account Agreement and the Stripe Services Agreement. These agreements are between you and Stripe — Linxwell is not a party to them.
Linxwell charges an application fee on each payment processed. The current rate is published on our pricing page and in your billing settings. We will give at least 30 days' notice of any fee change.
You are solely responsible for disputes (chargebacks) raised by your Business Customers, and for issuing refunds in accordance with your stated cancellation policy.
The no-show fee feature allows you to charge Business Customers who fail to attend. You are responsible for clearly communicating your no-show policy to customers before charging any fee.
Subscription fees are charged in advance at the start of each billing period (monthly or annually).
Free trial. New accounts receive a 14-day free trial. A valid payment method is required at signup. No charge is made until the trial ends. You may cancel at any time during the trial period with no charge. The subscription begins automatically when the trial expires if you have not cancelled.
Overage. Each plan includes a monthly allowance of AI call minutes and SMS messages. Overage charges are invoiced at the end of each billing period.
Failed payment. If payment fails, your account will enter a past-due state and calls will automatically forward to your landline until resolved.
Refunds. Subscription fees are non-refundable except where required by law, or where we have materially failed to provide the Service and cannot resolve the issue within a reasonable time.
Cancellation. You may cancel your subscription at any time via Settings > Billing. Cancellation takes effect at the end of the current billing period. You retain access to the Service until that date.
Price changes. We will give at least 30 days' notice of any price increase by email.
Subscription pause (Pro and Business only). Pro and Business subscribers may pause their subscription for up to 3 months per calendar year. No fees are charged during a pause.
| Plan | Support |
|---|---|
| Essential | Email, response within 2 business days |
| Pro | Email, response within 1 business day |
| Business | Priority email & phone, response within 4 hours (business hours) |
Support hours: Monday–Friday, 09:00–17:30 UK time, excluding UK public holidays.
You must not use the Service to:
You must not configure the AI Assistant to:
You retain ownership of all content you submit to the Service, including your business information, service catalogue, staff details, and customer records.
You grant Linxwell a non-exclusive licence to use, store, and process your content solely for the purpose of providing the Service to you.
For the personal data of your Business Customers, you act as the data controller. We process that data on your behalf as a data processor, under the terms of the Data Processing Agreement (available on request at hello@linxwell.co.uk).
As a data controller for your Business Customers' personal data, you may be required to register with the ICO. This is your legal obligation — Linxwell cannot fulfil it on your behalf.
You may only send marketing SMS to Business Customers who have given their explicit consent. You must honour all opt-out requests immediately. Failure to do so is your legal responsibility and may constitute a breach of UK PECR.
The Service, including its software, design, branding, AI models, and documentation, is owned by Linxwell or its licensors. Nothing in these Terms grants you any rights in our intellectual property except the limited right to use the Service during your subscription.
If you provide feedback or suggestions, we may use these freely without any obligation to you.
Each party agrees to keep the other's confidential information (including pricing, technical architecture, and customer data) confidential and not to disclose it to third parties without prior written consent, except as required by law. This obligation survives termination for 3 years.
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be limited by law.
Subject to the above, our total aggregate liability in any 12-month period is limited to the greater of: the total fees you paid in the 3 months preceding the claim, or £500.
We are not liable for:
We warrant that we have the right to provide the Service and will do so with reasonable skill and care.
We disclaim all other warranties to the maximum extent permitted by law. The Service is provided "as is". We make no warranty that the Service will be error-free, uninterrupted, or meet your specific business requirements.
You agree to indemnify and hold harmless Linxwell from any claims, losses, or damages (including legal fees) arising from:
You may cancel at any time via Settings > Billing. We may suspend or terminate your account if you breach these Terms, if payment remains outstanding, or if required by a regulatory authority.
On termination, your data will be retained for 30 days (during which you may request an export), then permanently deleted except where retention is required by law (financial records are retained for 6 years).
For enquiries about these Terms, contact us at hello@linxwell.co.uk.